Surveillance pricing is firmly in the public crosshairs, with the federal government this week introducing legislation to govern the controversial practice.
Bill C-36, the Protecting Privacy and Consumer Data Act, promises to ensure that Canadians’ “personal information is used responsibly, transparently and for appropriate purposes, including to address unfair uses of personal information such as inappropriate surveillance pricing.”
With more than 80 per cent of Canadians wanting a ban or strict regulations on surveillance pricing – where prices for goods and services are individualized based on the data that sellers have about buyers – the government’s move is timely and follows similar action in Manitoba.
But unlike the province’s ban, which was passed in April, critics are already warning that the proposed federal rules don’t go far enough and lack specifics.
The legislation appears to leave room for market segmentation and the preservation of merchants’ ability to offer discounts, which, as we’ll hear in this podcast episode, are hallmarks of a possible slippery slope.
Alec Opperman is a producer and strategist with More Perfect Union, an Emmy-award winning non-profit journalism project in the U.S. He recently produced a video on how surveillance pricing laws are getting watered down and neutered by lobbyists in the United States.
He joins Do Not Pass Go to discuss these cautionary tales, and to highlight the warning signs of supposed bans that are anything but.
Check out More Perfect Union’s video here.
The Chamber of Progress, mentioned in this episode, has critiques of surveillance pricing laws – such as those Maryland tried to enact – on its website.
